Privacy
Policy

Definitions and interpretation

1. In this privacy policy, the following definitions are used:

Personal Data – collectively all information that you submit to SocialQual via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Data Protection Legislation – the UK General Data Protection Regulation, the Data Protection Act 2018 and the Data (Use and Access) Act 2025;

UK and EU Cookie Law – the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 & the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018;

User or you – any third party that accesses the Website and is not either (i) employed by SocialQual Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to SocialQual Limited and accessing the Website in connection with the provision of such services; and

Website – the Website that you are currently using and any sub-domains of this Website unless expressly excluded by their own terms and conditions.

SocialQual, us, we or our - SocialQual Limited a company registered in England under company number 10669480 with a registered office address of 3rd Floor 86-90 Paul Street, London, EC2A 4NE

 

Scope of this privacy policy

1. This privacy policy applies only to the actions of SocialQual and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

2. For purposes of the applicable Personal Data Protection Laws, SocialQual is the “data controller”. This means that SocialQual Limited determines the purposes for which, and the manner in which, your Personal Data is processed.

Personal Data collected

We may collect some or all of the following non personal data and Personal Data from you:

1. IP address (automatically collected);

2. web browser type and version (automatically collected

3. operating system (automatically collected);

4. name;

5. contact information such as email addresses, postal address and telephone numbers; and

6. demographic information such as post code, preferences and interests.

How we collect Personal Data

• We collect Personal Data in the following ways:

  • Personal Data is given to us by you;

  • Personal Data is collected by us in various ways using a compliant legal basis; or

  • Personal Data is collected automatically.

Personal Data that is given to us by you

1. SocialQual will collect your Personal Data in a number of ways, for example:

a. when you contact us through the Website, by telephone, post, e-mail or through any other means;

in each case, in accordance with this privacy policy.

Our use of Personal Data

1. our use of your Personal Data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your Personal Data (e.g. by subscribing to emails), or because it is in our legitimate interests. Specifically, we may use your data for the following purposes:

• Providing and managing your access to our Website;

• Personalising and tailoring your experience on our Website;

• Supplying our services and products to you (please note that we require your Personal Data in order to enter into a contract with you);

• Personalising and tailoring our services and products for you;

• Replying to emails from you;

• Market research; and

• Analysing your use of our Website to enable us to continually improve our Website and your user experience.

1. You have the right to withdraw your consent to us using your Personal Data at any time, and to request that we delete it.

2. We do not keep your Personal Data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):

• Any data, including Personal Data, that we do not need to retain will be deleted 6 months after the completion of a project;

• we will retain your contact details for as long as we contract with you and for 72 months thereafter;

• we will retain your contact details for 24 months if you have enquired about our products or services and thereafter, they will be deleted;

• we will retain your financial information for as long as we contract with you and, thereafter, for the permitted period of time required by law.

1. We may use your Personal Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

Who we share Personal Data with

1. We may sometimes contract with third parties to supply products and services to you on our behalf. These may include contractors, professional service providers such as accountants and lawyers, payment processing, IT support, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

2. We may compile statistics about the use of our Website including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. we may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

3. We may sometimes use third party data processors that are located outside of the United Kingdom and European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where we transfer any Personal Data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK under the Data Protection Legislation including:

   1. Using Standard Contractual Clauses “SCCs” as a mechanism to safely process data outside of the UK and EEA to third countries which have not been granted adequacy; or

   2. Is a Country that has been granted adequacy which confirms its data protection legislation is adequate to safeguard data processing.

4. In certain circumstances, we may be legally required to share certain data held by Us, which may include your Personal Data, for example, where we are involved in legal proceedings, where we are complying with legal requirements, a court order, or a governmental authority.

5. Some parts of our Website allow visitors to leave comments. If you do leave a comment and disclose your personal data within that comment, please be aware that any other visitors are able to see that information. You therefore do this at your own risk and we have no control over the personal data in that instance.

 

Keeping Personal Data secure and How and Where Do We Store Your Data

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1. We only keep your Personal Data for as long as We need to in order to use it as described above and/or for as long as We have your permission to keep it.

2. We will store some of your Personal Data in the UK. This means that it will be fully protected under the UK’s Data Protection Legislation.

3. We will store some of your Personal Data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your Personal Data will be fully protected under the EU GDPR and/or to equivalent standards by law. Transfers of Personal Data to the EEA from the UK are permitted without additional safeguards.

4. We may store some or all of your Personal Data in countries outside of the UK and EEA. These are known as “third countries”. When We do, We ensure that appropriate safeguards are in place to protect your data. These safeguards include ensuring that the level of protection in the destination country is not materially lower than that required under the Data Protection Legislation. Data security is very important to us, and to protect your Personal Data we have taken suitable measures to safeguard and secure data collected through our Website.

5. We use the following third-party software and some of your data may be stored on their servers:

• Microsoft email servers;

• Microsoft cloud storage;

• Otter AI; and

• Quickbooks invoicing software.

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Steps We take to secure and protect your data include:

• All devices and computers that we store your data on are password protected;

• All devices and computers that we store your data have anti-virus software and are constantly updated to the most recent operating system; and

• We only store your data on computers and devices owned by us. We also use Contractors who may store our data on their computers, servers and any such cloud storage they may access. We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

1. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Personal Data, please let us know.

2. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Personal Data retention

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1. Unless a longer retention period is required or permitted by law, we will only hold your Personal Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Personal Data be deleted.

2. Even if we delete your Personal Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

1. As a User, you have the following rights under the Personal Data Protection Legislation, which this Policy and our  use of Personal Data have been designed to uphold:

   1. The right to be informed about our  collection and use of Personal Data;

   2. The right of access to the Personal Data we hold about you;

   3. The right to rectification if any Personal Data we hold about you is inaccurate or incomplete;

   4. The right to be forgotten – i.e., the right to ask us to delete any Personal Data we hold about you (we only hold your Personal Data for a limited time, as explained in the section above but if you would like us to delete it sooner, please contact us;

   5. The right to restrict (i.e., prevent) the processing of your Personal Data;

   6. The right to Personal Data portability (obtaining a copy of your Personal Personal Data to re-use with another service or organisation);

   7. The right to object to us using your Personal Data for particular purposes; and

   8. Rights with respect to automated decision making and profiling.

 

1. If you have any concerns about how we collect or use your personal data, We encourage you to contact us in the first instance so that we can try to resolve the issue. We aim to respond to all complaints within 30 days. Where your concern is complex or requires more time, we will let you know and keep you updated on progress. If you are not satisfied with our response, or if you would prefer not to speak to us first, you can contact the UK’s data protection authority: Information Commissioner’s Office (ICO) www.ico.org.uk.

2. For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

3. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Personal Data (where consent is our legal basis for processing your Personal Data), please contact us via this e-mail address: emmaroberts@socialqual.com

4. It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during the period for which we hold it.

5. You have the right to request a copy of any of your personal data that we hold (where such data is held). Under the Data Protection Legislation, no fee is payable, We are required to reply to you within one month, and we will provide any and all information in response to your request free of charge, provided the request is reasonable. If we require clarification to help us locate the information you are seeking, We may pause the one-month response period until we receive that clarification. We will also carry out a search that is reasonable and proportionate based on the scope and nature of your request.

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Links to other Websites

1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

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Our Use of Artificial Intelligence “AI”

1. We may use AI tools to support internal processes, such as drafting content, summarising information, supporting productivity, notetaking or managing communications. These tools do not make decisions about individuals and are only used to assist us in carrying out tasks more efficiently.

2. We won’t usually use AI tools to process personal data unless we are instructed to do so. Where these tools process any personal data, a human reviews the output before it is used. We comply with both UK and EU data protection laws, including the UK GDPR and the EU GDPR where applicable.

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Cookies

1. Our Website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our Website and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and Personal Data is protected and respected at all times.

2. All Cookies used by and on our Website are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of our Website, supporting functions such as logging in, your shopping basket, and payment transactions.

Analytics Cookies

It is important for us to understand how you use Our Site, for example, how efficiently you navigate around it and which features you interact with: Where permitted by law, We may use certain analytics cookies that help Us gather this information without requiring your consent. These cookies are used solely to improve the performance and usability of Our Site and do not collect information that identifies you personally. Where analytics cookies are used for any other purpose or involve tracking, We will always request your consent.

Functionality Cookies

Functionality Cookies enable us to provide additional functions to you on our Website such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

Targeting Cookies

It is important for Us to know when and how often you visit our Website, and which parts of it you have used (including which pages you have visited and which links you have used). As with analytics Cookies, this information helps us to better understand you and, in turn, to make our Website and advertising more relevant to your interests.

Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit our Website.

Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit our Website until you close your browser. Session Cookies are deleted when you close your browser.

1. Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our Website may not function fully or as intended. You will be given the opportunity to allow only first party Cookies and block third party Cookies.

2. Certain features of our Website depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our Website may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

3. We don’t presently have any unnecessary first party Cookies running on our Website.

4. Our Website does not currently use any analytics services.

5. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

6. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

7. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

8.  It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

9. For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

Changes to this privacy policy

43. We keep this policy under regular review and will update it where necessary to reflect changes in the law or our data practices. Any updates will be added to this policy. This policy was last updated on 3rd November 2025.